-40%
Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio
$ 528
- Description
- Size Guide
Description
Binder. 4to. Lime Cola Company. 1947. Loose pages with promoional material and letters from Bob Hope and Bing Crosby (on their stationary), several photos (The three gentelmen drinking Lime Cola are, Bing Crosby, Bob Feller (the baseball player), and Bob Hope) from the movie Road to Rio. Issued in brown limp leather binder with Lime Cola logo present to the front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks. While being interviewed for their final “road to” movie, 1962’s British production of The Road to Hong Kong, Crosby and Hope recounted how they had gotten “conned” into investing in a company which produced a “Coca-Cola killing” soda by the name of Lime Cola, which shortly went bankrupt. From all of the references to Lime Cola as it pertains to Hope and Crosby’s involvement in it, you would think that it was a totally brand new drink that had just come on the market then quickly tanked. In truth the Lime Cola brand was already decades old by the time that the road weary duo came along to “lose their shirts” investing in it.Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio
Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio
Description
Up For Sale Today is
Lime Cola Manual of Advertising
Binder. 4to. Lime Cola Company. 1947. Loose pages with promoional material and letters from Bob Hope and Bing Crosby (on their stationary), several photos (The three gentelmen drinking Lime Cola are, Bing Crosby, Bob Feller (the baseball player), and Bob Hope) from the movie Road to Rio.
Issued in brown limp leather binder with Lime Cola logo present to the front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks.
While being interviewed for their final “road to” movie, 1962’s British production of The Road to Hong Kong, Crosby and Hope recounted how they had gotten “conned” into investing in a company which produced a “Coca-Cola killing” soda by the name of Lime Cola, which shortly went bankrupt. From all of the references to Lime Cola as it pertains to Hope and Crosby’s involvement in it, you would think that it was a totally brand new drink that had just come on the market then quickly tanked. In truth the Lime Cola brand was already decades old by the time that the road weary duo came along to “lose their shirts” investing in it.
In late 1946 I. Berman replaced J. W. Wells after he resigned to focus on his lumber holdings. In February 1947 it was announced that Bing Crosby and Bob Hope had acquired substantial interests in the Lime Cola Company, and the company was building a new home office building. The two actors were quite active in the promotion of the “new” drink. Bing let no grass grow under his feet when he started plugging the drink on his radio show. By this point the logo had been changed to a large LC with Lime Cola written under it.
The pair decided that they also had to include Lime Cola in their fifth movie in the “Road to..” series of movies. In a carnival scene in the early part of the movie they had decided to have the entire screen filled with Lime Colas, Y. Frank Freeman then head of Paramount Studios, and also a director of the Coca-Cola Company, heard about it. Freeman rushed out on the set ordering the director to remove the Lime Cola related items. The thing was Bing and Bob owned two thirds of the production to his one third, the Lime Cola advertising remained. The movie was released in December 1947; however, the Lime Cola Company filed for bankruptcy reorganization in March of 1948, and Bob and Bing were left singing a different tune.
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Book formats and corresponding sizes
Name
Abbreviations
Leaves
Pages
Approximate cover size (width × height)
inches
cm
folio
2º
or
fo
2
4
12 × 19
30.5 × 48
quarto
4º
or
4to
4
8
9½ × 12
24 × 30.5
octavo
8º
or
8vo
8
16
6 × 9
15 × 23
duodecimo
or
twelvemo
12º
or
12mo
12
24
5 × 7⅜
12.5 × 19
sextodecimo
or
sixteenmo
16º
or
16mo
16
32
4 × 6¾
10 × 17
octodecimo
or
eighteenmo
18º
or
18mo
18
36
4 × 6½
10 × 16.5
trigesimo-secundo
or
thirty-twomo
32º
or
32mo
32
64
3½ × 5½
9 × 14
quadragesimo-octavo
or
forty-eightmo
48º
or
48mo
48
96
2½ × 4
6.5 × 10
sexagesimo-quarto
or
sixty-fourmo
64º
or
64mo
64
128
2 × 3
5 × 7.5
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