-40%

Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio

$ 528

Availability: 48 in stock
  • Return shipping will be paid by: Seller
  • Date of Creation: 1948
  • Color: Brown
  • Refund will be given as: Money Back
  • Condition: ***********PLEASE CLICK ON THE DESCRIPTION IF YOU ARE ON YOUR PHONE TO SEE MORE PHOTOS AND READ THE DESCRIPTION****************Binder. 4to. Lime Cola Company. 1947. Loose pages with promoional material and letters from Bob Hope and Bing Crosby (on their stationary), several photos (The three gentelmen drinking Lime Cola are, Bing Crosby, Bob Feller (the baseball player), and Bob Hope) from the movie Road to Rio. Issued in brown limp leather binder with Lime Cola logo present to the front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks. While being interviewed for their final “road to” movie, 1962’s British production of The Road to Hong Kong, Crosby and Hope recounted how they had gotten “conned” into investing in a company which produced a “Coca-Cola killing” soda by the name of Lime Cola, which shortly went bankrupt. From all of the references to Lime Cola as it pertains to Hope and Crosby’s involvement in
  • Type of Advertising: Manual for Advertising
  • Theme: Soda
  • All returns accepted: Returns Accepted
  • Brand: Lime Cola
  • Original/Reproduction: Original
  • Country/Region of Manufacture: United States
  • Item must be returned within: 30 Days

    Description

    Binder. 4to. Lime Cola Company. 1947. Loose pages with promoional material and letters from Bob Hope and Bing Crosby (on their stationary), several photos (The three gentelmen drinking Lime Cola are, Bing Crosby, Bob Feller (the baseball player), and Bob Hope) from the movie Road to Rio. Issued in brown limp leather binder with Lime Cola logo present to the front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks. While being interviewed for their final “road to” movie, 1962’s British production of The Road to Hong Kong, Crosby and Hope recounted how they had gotten “conned” into investing in a company which produced a “Coca-Cola killing” soda by the name of Lime Cola, which shortly went bankrupt. From all of the references to Lime Cola as it pertains to Hope and Crosby’s involvement in it, you would think that it was a totally brand new drink that had just come on the market then quickly tanked. In truth the Lime Cola brand was already decades old by the time that the road weary duo came along to “lose their shirts” investing in it.
    Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio
    Lime Cola Manual of Advertising with Bob Hope & Bing Crosby Letters Road to Rio
    Description
    Up For Sale Today is
    Lime Cola Manual of Advertising
    Binder. 4to. Lime Cola Company. 1947. Loose pages with promoional material and letters from Bob Hope and Bing Crosby (on their stationary), several photos (The three gentelmen drinking Lime Cola are, Bing Crosby, Bob Feller (the baseball player), and Bob Hope) from the movie Road to Rio.
    Issued in brown limp leather binder with Lime Cola logo present to the front board. Boards have light shelf-wear present to the extremities. No ownership marks present.  Text is clean and free of marks.
    While being interviewed for their final “road to” movie, 1962’s British production of The Road to Hong Kong, Crosby and Hope recounted how they had gotten “conned” into investing in a company which produced a “Coca-Cola killing” soda by the name of Lime Cola, which shortly went bankrupt. From all of the references to Lime Cola as it pertains to Hope and Crosby’s involvement in it, you would think that it was a totally brand new drink that had just come on the market then quickly tanked. In truth the Lime Cola brand was already decades old by the time that the road weary duo came along to “lose their shirts” investing in it.
    In late 1946 I. Berman replaced J. W. Wells after he resigned to focus on his lumber holdings. In February 1947 it was announced that Bing Crosby and Bob Hope had acquired substantial interests in the Lime Cola Company, and the company was building a new home office building. The two actors were quite active in the promotion of the “new” drink. Bing let no grass grow under his feet when he started plugging the drink on his radio show. By this point the logo had been changed to a large LC with Lime Cola written under it.
    The pair decided that they also had to include Lime Cola in their fifth movie in the “Road to..” series of movies. In a carnival scene in the early part of the movie they had decided to have the entire screen filled with Lime Colas, Y. Frank Freeman then head of Paramount Studios, and also a director of the Coca-Cola Company, heard about it. Freeman rushed out on the set ordering the director to remove the Lime Cola related items. The thing was Bing and Bob owned two thirds of the production to his one third, the Lime Cola advertising remained. The movie was released in December 1947; however, the Lime Cola Company filed for bankruptcy reorganization in March of 1948, and Bob and Bing were left singing a different tune.
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    Book formats and corresponding sizes
    Name
    Abbreviations
    Leaves
    Pages
    Approximate cover size (width × height)
    inches
    cm
    folio

    or
    fo
    2
    4
    12 × 19
    30.5 × 48
    quarto

    or
    4to
    4
    8
    9½ × 12
    24 × 30.5
    octavo

    or
    8vo
    8
    16
    6 × 9
    15 × 23
    duodecimo
    or
    twelvemo
    12º
    or
    12mo
    12
    24
    5 × 7⅜
    12.5 × 19
    sextodecimo
    or
    sixteenmo
    16º
    or
    16mo
    16
    32
    4 × 6¾
    10 × 17
    octodecimo
    or
    eighteenmo
    18º
    or
    18mo
    18
    36
    4 × 6½
    10 × 16.5
    trigesimo-secundo
    or
    thirty-twomo
    32º
    or
    32mo
    32
    64
    3½ × 5½
    9 × 14
    quadragesimo-octavo
    or
    forty-eightmo
    48º
    or
    48mo
    48
    96
    2½ × 4
    6.5 × 10
    sexagesimo-quarto
    or
    sixty-fourmo
    64º
    or
    64mo
    64
    128
    2 × 3
    5 × 7.5
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    BEFORE BIDDING!
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